Are You Striving To Be Popular?

John Taylor

Link Popularity or Link AnalysisThe majority of the major search engines use link popularity as an important criteria in ranking the relevancy of a web site. As search engines have become more sophisticated, so too has link popularity. Link popularity is simply a way of representing the number of links from other web sites that point to your web site.This link building, or link popularity, strategy has gained immense success due to the crawling nature of most search engines. Spiders crawl from link to link and store pages into their database. Link popularity is generally gained through reciprocal linking.

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