Sunday, September 25, 2005

Six questions to ask BEFORE committing to business web site

Rkd Unger

Too often the web site experience becomes frustrating for the web site owners. Their expectations are high but many mistakes are made.We analysed the problems that new web sites experience and came up with this 10-minute tutorial in a form of questions and answers.Q1.Why would I need a web site?A1. - Improve my service by providing the existing clients with useful resources That will help me to build up the loyalty of the clientele and get returning clients. Examples: my contact details, this month special, technical info on the products. - Obtain new clients via Internet That is how I am going to make new sales.

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Should You Use Testimonials When You Create A Web Site?

Herb and Monica Leibacher

You've probably seen web sites with testimonials - they can add legitimacy. But sometimes they are believable, and sometimes they are not. Are testimonials worth the effort?The answer is "Yes" if they are done right.When done correctly, testimonials can help you establish credibility and give you an opportunity to prove the claims about your web site.However, when done incorrectly, testimonials aren't believable and honest, and can cause more harm than good.Here are some ideas on how to use testimonials effectively:1. Do not fake itYour testimonials should be believable. The best way to make them believable is to not make them up.

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